Measured window before WTP
Internal commercialization control only. There is no current price.
First-sale admissible floor: the greater of DP-derived delivery COGS / 0.30 and DP delivery COGS + DT-derived buyer-specific commercial enablement. Value ceiling: DL-derived nonduplicated buyer value / 1.5.
If the first-sale admissible floor exceeds the value ceiling, redesign or kill. WTP cannot override either gate, and buyer enthusiasm does not make an infeasible offer feasible.
A feasible arithmetic window still requires a confirmed contracting seat and separate owner authorization before any WTP test. An accepted fee must remain inside the measured window and still requires an owner decision before any external quote.
Historical price bands
The prior $8kâ$12k and $15kâ$18k cases are historical stress tests, not current WTP anchors or quotes. External field-exam/verification fees are budget-category evidence only, not price comparables.